Broad Vs. Niche Content: How to Find the Right Content Marketing Balance

“’Cause whether you’re high or low, you gotta tip on the tightrope.” –Janelle Monae Content marketing can sometimes feel like walking a tightrope through treacherous crosswinds. On one side, you have the need for brand recognition: Followers, likes, shares, all the metrics that make marketers feel good. On the other, there’s the need to prove

Broad Vs. Niche Content: How to Find the Right Content Marketing Balance was posted via Internet Marketing

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