Digital Summit Minneapolis: A Look Back at What We Learned

Parting [ways after an amazing conference] is such sweet sorrow. Your energy is high, your brain is full and you feel the love of other like-minded marketers. Sometimes however, it’s hard to keep that drive alive once the closing keynote has commenced and you resume your normal routine. But what if instead of going about

Digital Summit Minneapolis: A Look Back at What We Learned was posted via Internet Marketing

Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence

The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]
A new infographic reveals that quality is the biggest issue in programmatic advertising. This includes brand safety, ad fraud and viewability. The good news? There’s a way to overcome those challenges using a multi-layered human and technical approach. MarketingProfs

Industry Vets Build A Search Engine On Blockchain To Displace Google
MediaPost reports: “Colin Pape, project lead at Presearch.org, plans to release what he calls a decentralized search engine where no one company controls the content and the data and community members contribute to building the tool.” Read on to learn how it will work. MediaPost

Building Lasting Consumer Relationships in Retail [Report]
A new report from Worldwide Business Research (WBR) and Persado shows that 86% of top retail marketers are investing up to multi-millions in AI this year. 69% are already using AI or machine learning within their organization. These marketers expect AI to make them more effective in terms of engagement, manage risk and stay ahead of the competition. Persado

Digital transformation in B2B marketing is slowed by the lack of an adoption strategy
A recent report shows that 21% of marketers surveyed have adopted digital transformation programs — with 9% of marketers saying they’ve had a strategy in place for two years and 6% saying they’re convinced that their company’s digital marketing integration is completely optimized. The Drum

Introducing Watch, a New Platform For Shows On Facebook
Facebook has released a new show-based video platform called ‘Watch’. This new platform is similar in functionality to YouTube, but emphasizes serial or episodic content. Watch will also allow video producers to monetize their content, however those details are currently unclear. Facebook Newsroom

Lead Generation to Increase Conversions [Report]
According to Ascend2: “A most important objective for 71% of marketing influencers to achieve with their lead generation strategy is to increase lead-to-customer conversions. This requires improving the quality of lead data – an important objective for half (50%) of marketing influencers.” The study also notes that 50% of marketers surveyed also listed lead quality as a top challenge. Ascend2

AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content
Google has announced that AdWords mobile sitelinks are becoming interactive, and they’ll begin to emphasize callouts and structured snippets on mobile. These extensions are going to fall in-line with ad copy. Search Engine Land

Snapchat Acquired Location Measurement Company Placed for $135 Million
Snapchat recently released how much they paid to acquire Placed in an effort to increase advertising effectiveness — a cool $135.2 million. Coupled with their recent acquisition of Zenly, it appears that Snapchat is gearing up for more data and location driven features and advertising features. AdWeek

What were your top digital marketing news stories this week?

We’ll be back next week with more news and insights from the wild world of digital marketing – stay tuned or follow us on Twitter @toprank for daily updates.

Digital Marketing News: Programmatic Ad Challenges, Blockchain & Artificial Intelligence was posted via Internet Marketing

Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing

Sitting across the aisle from a renowned digital marketing strategist and speaker on a daily basis has tendency to allow you to take for granted the knowledge stockpile that is just a few feet away. Tuesday was a good reminder of that. When Lee Odden, CEO of TopRank Marketing, promised the crowd at the 2017

Lee Odden Shares Ways to Supercharge Your Content with Influencer Marketing was posted via Internet Marketing

Learn how to Become a Better Storyteller with Insights from GoDaddy’s Shawn Pfunder

Storytelling is a buzzword that has made it’s way around the marketing block several times. And as GoDaddy’s Editor in Chief, Shawn Pfunder, shared, storytelling continues to be relevant because our brains are insatiable for stories. Through stories of his own ranging from Christian Slater impersonations to a death-defying Grandfather, Shawn showed attendees at Digital

Learn how to Become a Better Storyteller with Insights from GoDaddy’s Shawn Pfunder was posted via Internet Marketing

Elevate your Marketing Career with One Simple Word: Strategy

Not everyone can say that within 4 years, they went from being an individual contributor to the VP of a billion dollar company. McLean Donnelly can. How did he do it? As someone with a design background, you might expect the answer was jaw-dropping designs. But that is only part of the magic. It is

Elevate your Marketing Career with One Simple Word: Strategy was posted via Internet Marketing

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